This results in an increased content marketing success rate with minimal effort after the live streaming session. Adding them to your company (or personal) social media platforms, subscription emails (newsletters), and blog posts are a few of the ways you can achieve greater exposure and find more prospective leads. One of the most common ways to benefit from previously recorded webinars is by adding them to your website for your target audience to have access to them. After all, it’s estimated that only about 42 per cent of registrants ends up attending the webinar they signed up for, while 25 per cent of registrants watches the archived version after the live event. Consequently, this availability is proven useful for increasing the number of leads you generate from a single presentation. Thus, offering on-demand webinars can help you reach a significant amount of people that otherwise would’ve missed out on your presentation. It’s not unusual for participants who sign up to a webinar to be unable to make it on time or forget the scheduled time due to unforeseen events. Now, that can be done by making it available for viewers even long after the live broadcast has ended. If you invest this much effort in creating a webinar, you should make sure to receive the most return from it. There is an extensive amount of research, writing, presentation creating, and promotion that needs to be done before actually holding the webinar itself. Well-made webinars can take weeks or even months to prepare. The businesses now have a chance to increase audience reach by offering their webinars ‘on demand,’ after they’ve already gone live. So, businesses that are creating webinars are on the right path when it comes to the latest marketing techniques and focusing on reaching wider audiences. According to recent research, 66 per cent of marketing experts believe webinars are very effective in the B2B world. Webinars are considered to be one of the top content marketing strategies in today's business world. Nonetheless, these live events are always a great way to showcase a product, feature, or service to share knowledge, tips, tricks, and perhaps most importantly, to present yourself to your audience and potential customers. “In the moment” events that, even with proper preparation, can incur some unexpected moments. Live webinars are exactly as the name illustrates, live. It’s no secret that when it comes to webinars, extensive preparation is key and it often takes a lot of time, effort, and planning. Webinars are online seminars or master classes designed to educate around a clear and concise topic, usually within 30 to 40 minutes. ezTalks is always striving to provide an immaculate webinar and conferencing experiences to their users and the new On-Demand Feature is no exception. Dayton, Ohio ( ) - ezTalks is proud to present their newest implementation, the novel and polished On-Demand Webinar feature to their web conferencing platform.
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